Much of the shift is being driven by today’s enhanced data-collection and analysis power. Ocean’s three new billboards in Birmingham, shaped like large human eyes, will broadcast ads like regular digital billboards, but have the ability to change based on how many of a certain group are within “eyesight” of the camera.
But software will analyze the feeds to pick up facial features and how long a person looked at an advertisement, according to Olivier Duizabo, chief executive of Quividi, the company that made the software.
– From the Wall Street Journal article: England to Roll Out Tailored Billboards
I assume many of you have seen the movie Minority Report. For those who haven’t, there’s a famous scene during which the protagonist, John Anderton, who works in the department of Precrime, walks through a mall and is bombarded with personalized billboards. The year is 2054. If what is happening in England is any indication, it’s not going to take anywhere near that long.
Before getting into today’s story, here’s the relevant clip from the movie:
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