Pavlok

The future is here.

Just yesterday, I published an article titled, “Minority Report”-esque Big Brother Billboards are Coming to England. Here’s an excerpt in case you missed it:

Much of the shift is being driven by today’s enhanced data-collection and analysis power. Ocean’s three new billboards in Birmingham, shaped like large human eyes, will broadcast ads like regular digital billboards, but have the ability to change based on how many of a certain group are within “eyesight” of the camera. 

But software will analyze the feeds to pick up facial features and how long a person looked at an advertisement, according to Olivier Duizabo, chief executive of Quividi, the company that made the software.

Today, I came across a Bloomberg article that highlighted how some companies, particularly hedge funds looking for an edge, are having employees wear “biosensing wearable devices,” in order to collect detailed analytics about them and hopefully improve performance.

We learn that:

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