Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
– Sun Tzu, The Art of War
The ongoing battle between independent, alternative media and legacy corporate-government sponsored propaganda media is in full swing following Donald Trump’s victory in the 2016 election. While I’m no big fan of Trump, his win has so emotionally damaged the U.S. status quo they have begun to lash out in a hysterical and careless manner against those they feel prevented Her Highness, Hillary Clinton, from ascending to the throne.
The escalation of this fight, which I have referred to as “The Media Wars” since the summer, was easy to foresee. As I noted in the post, Questioning Hillary’s Health is Not Conspiracy Theory:
As I look at the landscape in 2016 to-date, I observe emergent signs that alternative media is finally beginning to take over from the legacy mainstream media when it comes to impact and influence. The mainstream media (unlike with John McCain in 2008), had decided that Hillary Clinton’s health was not an issue and chose not to pursue it. Many in the alternative media world took a different position, and due to mainstream media’s failure to inform the American public for decades, the alternative media drove that issue to the top of the news cycle. That’s power.
This is an incredibly big deal, and the mainstream media intuitively knows what it means. It means a total loss of legitimately, prestige and power. All of which is well deserved of course.
So here’s the bottom line. 2016 represents the true beginning of what I would call the Media Wars. Alternative media is now capable of driving the news cycle. Mainstream media now has no choice but to fight back, and fight back it will. It will fight back dirty. This is going to get very ugly, but by the time the dust has settled, I think much of the mainstream media will be left as a shell of its former self.
2016 was the year when alternative, independent media went from being merely influential, to affecting the outcome of a Presidential election. As was widely reported, basically every single newspaper in the nation endorsed Hillary Clinton for President. The fact she lost anyway represented the greatest middle finger to the media (and the status quo generally) doled out by the American public in at least a generation.
While genuinely fake Macedonia-based news sites certainly garnered a lot of clicks (and revenue) by inventing ridiculous stories, anyone who really thinks this is what led to Hillary’s defeat is simply in denial. We all know that independent websites taking Hillary to task on her very real and very deplorable track record of being a compulsive liar is what was truly decisive. The mainstream media knows this, which is why they haven’t actually been focusing on censoring provably fake news sites, but rather have been promoting an agenda to lump any non-establishment perspectives within the umbrella of “fake news” in order to destroy their competition and regain an upper hand in the national narrative. If those of us who value independent media want to thwart this nefarious plan, we need to fully understand what these cretins are up to.
To that end, I want to turn your attention to one of the best articles I’ve read on the topic. Published at Counterpunch and titled, Manufacturing Normality, here are a few excerpts (definitely make sure to read the entire thing):
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