Welcome back to The Truman Show ladies and gentlemen. The matrix of surreal bullshit that characterizes everything on the world stage these days, from financial markets to global politics.
I’ve written many articles in the past month exposing Facebook’s shady business model of selling clicks and page likes to advertisers that represent nothing but smoke and mirrors. Ultimately, this can’t be good for Facebook as people increasingly recognize that “likes” mean nothing and you can get hundreds of thousands of fake ones by simply doling out a little cash.
This reality has not stopped UK Prime Minister David Cameron, who is so unpopular at home that his team recently spent thousands of dollars to buy Facebook “likes.” You just can’t make this stuff up.
From the UK’s Independent:
Whatever the reason for his apparent lack of popularity on social media, David Cameron’s team have resorted to paying to get him more Facebook likes.
Yes, Conservative strategists have forked out thousands in party funds on Facebook ads to get the David Cameron page more fans on the site, The Mail on Sundayreports.
Facebook wouldn’t reveal any specifics on the deal, but a marketing expert told the paper that the social media campaign would have set the party back around £7500.
The cost – which some Twitter users have noted is more than they earn in a year – even seems to have worked, with likes on the page more than doubling in a month to hit 128,000, overtaking Dave’s mate Nick Clegg who is on 82,000.
Sure, of course it works when you pay for fake fans from click farms in Bangladesh and Egypt…
Defending the ads, the Tory team told The Mail that such campaigns are commonly used by American presidential candidates, adding that the strategy was “above board”.
The circus goes on.
Full article here.
In Liberty,
Michael Krieger
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US is Completely Busted