How the U.S. Military is Paying NFL Teams Millions to “Honor the Troops” at Sporting Events

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When the Jets paused to honor soldiers of the New Jersey Army National Guard at home games during the past four years, it was more than a heartfelt salute to the military — it was also worth a good stack of taxpayer money, records show.

The Department of Defense and the Jersey Guard paid the Jets a total of $377,000 from 2011 to 2014 for the salutes and other advertising, according to federal contracts. Overall, the Defense Department has paid 14 NFL teams $5.4 million during that time, of which $5.3 million was paid by the National Guard to 11 teams under similar contracts.

The agreement includes the Hometown Hero segment, in which the Jets feature a soldier or two on the big screen, announce their names and ask the crowd to thank them for their service. The soldiers and three friends also get seats in the Coaches Club for the game.

– From the New Jersey Star Ledger article: Jets’ Salutes Honor N.J. National Guard but Cost Taxpayer 

Like everything else in America, faux patriotism is also for sale.

I’ve written previously about how uncomfortable the superficial “honor the troops” displays at sporting events makes me feel. In the post, “Stop Thanking Me for My Service” – Former U.S. Army Ranger Blasts American Foreign Policy and The Corporate State, I noted:

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Another U.S. Veteran Passionately Pleads – “Please Don’t Thank Me for My Service”

Screen Shot 2015-02-23 at 10.33.29 AMIt wasn’t true. There was a problem. I could see it from the way he looked down. And I could see it on the faces of some of the other vets who work with Mr. Garth when I thanked them too. What gives, I asked? Who doesn’t want to be thanked for their military service?

Many people, it turns out. Mike Freedman, a Green Beret, calls it the “thank you for your service phenomenon.” To some recent vets — by no stretch all of them — the thanks comes across as shallow, disconnected, a reflexive offering from people who, while meaning well, have no clue what soldiers did over there or what motivated them to go, and who would never have gone themselves nor sent their own sons and daughters.

Mr. Garth, 26, said that when he gets thanked it can feel self-serving for the thankers, suggesting that he did it for them, and that they somehow understand the sacrifice, night terrors, feelings of loss and bewilderment. Or don’t think about it at all.

– From the New York Times article: Please Don’t Thank Me for My Service 

Last fall, Liberty Blitzkrieg highlighted a powerful letter written by former U.S. Army Ranger Rory Fanning, in the post: “Stop Thanking Me for My Service” – Former U.S. Army Ranger Blasts American Foreign Policy and The Corporate State. In it, I explained why his comments resonated so powerfully with me. Here’s an excerpt:

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